Marketing and Sales

Hogeschool van Amsterdam (HvA)

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Summary Marketing & Sales Summary Marketing & Sales
  • Summary Marketing & Sales

  • Summary • 38 pages • 2019
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  • A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...
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IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12 IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12
  • IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12

  • Summary • 36 pages • 2018
  • A detailed summary used to learn for the MS1 exam. All the key term from the chapter explained. Marketing an Introduction By Armstrong 36 pages
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