,MNG4801 Assignment 2 (COMPLETE ANSWERS)
Semester 1 2025 – DUE July 2025; 100% correct solutions
and explanations.
Table of Contents
Page
Section
Number
Declaration (Annexure C) 1
Question 2: Macroenvironmental Factors
2
Influencing Yuppiechef's Strategy
Question 3: Internal Environment Analysis of
4
Yuppiechef
Question 4: Business-Level Strategy and
6
Evaluation Using Porter’s Tool
Question 5: Reflection 8
References 9
QUESTION 1
DECLARATION OF OWN WORK
I, [Your Full Name],
Student number: [Your Student Number],
Module code: [Enter Module Code],
Assignment number: [Enter Assignment Number],
, declare that:
1. I understand what plagiarism is and am aware of the
university’s policy in this regard.
2. I declare that this assignment is my own original work.
Where someone else’s work was used (whether from a
printed source, the internet or any other source), due
acknowledgment was given, and reference was made
according to the required referencing style.
3. I did not copy and paste any information directly from any
source, including study guides, tutorials, or online content,
without proper referencing.
4. I did not allow anyone else to copy my work.
5. I understand that if I am found guilty of plagiarism, I will
receive a zero (0) mark for the assignment and disciplinary
action may be taken by the university.
Signature: _________________________
Date: _________________________
Question 2: Critical Discussion – Yuppiechef’s Move from
“Clicks to Bricks”
Yuppiechef, a South African kitchen and homeware retailer,
initially operated as an online-only business. However, in
response to various macroenvironmental pressures and
opportunities, the company strategically decided to expand into
physical retail. This transition from “clicks to bricks” was
influenced by multiple factors in the macroenvironment, which
Semester 1 2025 – DUE July 2025; 100% correct solutions
and explanations.
Table of Contents
Page
Section
Number
Declaration (Annexure C) 1
Question 2: Macroenvironmental Factors
2
Influencing Yuppiechef's Strategy
Question 3: Internal Environment Analysis of
4
Yuppiechef
Question 4: Business-Level Strategy and
6
Evaluation Using Porter’s Tool
Question 5: Reflection 8
References 9
QUESTION 1
DECLARATION OF OWN WORK
I, [Your Full Name],
Student number: [Your Student Number],
Module code: [Enter Module Code],
Assignment number: [Enter Assignment Number],
, declare that:
1. I understand what plagiarism is and am aware of the
university’s policy in this regard.
2. I declare that this assignment is my own original work.
Where someone else’s work was used (whether from a
printed source, the internet or any other source), due
acknowledgment was given, and reference was made
according to the required referencing style.
3. I did not copy and paste any information directly from any
source, including study guides, tutorials, or online content,
without proper referencing.
4. I did not allow anyone else to copy my work.
5. I understand that if I am found guilty of plagiarism, I will
receive a zero (0) mark for the assignment and disciplinary
action may be taken by the university.
Signature: _________________________
Date: _________________________
Question 2: Critical Discussion – Yuppiechef’s Move from
“Clicks to Bricks”
Yuppiechef, a South African kitchen and homeware retailer,
initially operated as an online-only business. However, in
response to various macroenvironmental pressures and
opportunities, the company strategically decided to expand into
physical retail. This transition from “clicks to bricks” was
influenced by multiple factors in the macroenvironment, which
