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Corporate and Business Strategy (CBS8) QUESTION 1 (20 Marks) It is said companies often manifest the personality and values of their leader(s) and or leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech Athletics and the Matador

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Corporate and Business Strategy (CBS8) QUESTION 1 (20 Marks) It is said companies often manifest the personality and values of their leader(s) and or leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech Athletics and the Matador Club leadership, discuss how that translates to their core teams, coaching staff, student athletes and community at large, to lay the groundwork to become a Big 12 power and annual college football contender.

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Uploaded on
July 8, 2025
Number of pages
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Written in
2024/2025
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EXCELCENTRE LEARNING INSTITUTE 0846244729




PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL




Education is the most powerful weapon which you can use to change the world

,EXCELCENTRE LEARNING INSTITUTE 0846244729


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Education is the most powerful weapon which you can use to change the world

,EXCELCENTRE LEARNING INSTITUTE 0846244729


QUESTION 1 (20 Marks)

It is said companies often manifest the personality and values of their leader(s) and or
leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech
Athletics and the Matador Club leadership, discuss how that translates to their core
teams, coaching staff, student athletes and community at large, to lay the groundwork to
become a Big 12 power and annual college football contender.

Leadership, Values, and Organisational Strategy in Texas Tech Athletics

Leadership is one of the most critical determinants of organisational success. According
to Hough et al. (2008), the values, vision, and behaviours of top leaders often shape the
broader organisational culture, impacting operational strategy, human resources, and
stakeholder relationships. In the case of Texas Tech Athletics, leaders such as Cody
Campbell, Joey McGuire, and James Blanchard, alongside the Matador Club, have
significantly influenced the direction and operations of the institution's football program.
This essay explores how their leadership style and values manifest across core teams,
coaching staff, student-athletes, and the community, positioning Texas Tech as an
emerging Big 12 powerhouse and national college football contender.


Visionary and Passionate Leadership

Leadership at Texas Tech is characterised by vision, authenticity, and a relentless drive
for excellence. Cody Campbell, an alumnus and successful businessman, exemplifies
action-oriented leadership. His immediate response to team setbacks such as publicly
committing to funding offensive line improvements shows a proactive and strategic
mindset (Johnson, 2020). Joey McGuire complements this approach with high-energy
engagement, particularly through social media, where he celebrates recruitment
successes. This enthusiastic presence helps foster team spirit and public support.


James Blanchard, in his role as General Manager, brings analytical rigour and operational
coordination. His collaborative relationship with Campbell and McGuire highlights the
importance of unified leadership in driving strategic outcomes. Their shared values



Education is the most powerful weapon which you can use to change the world

, EXCELCENTRE LEARNING INSTITUTE 0846244729


competitiveness, transparency, and commitment set the tone for the entire program and
inspire alignment at all levels.


Professionalism and Operational Reliability

The Matador Club, an NIL (Name, Image, and Likeness) collective managed by Campbell
and John Sellers, operates with corporate-level precision. The application of business
principles like contractual reliability and financial transparency has made Texas Tech a
leader in the NIL space. They have achieved a 100% on-time payment record and have
never broken a contract, which significantly boosts the university’s credibility among
student-athletes and their agents (Thompson et al., 2008).

Such financial reliability builds long-term trust and contributes to a sustainable talent
acquisition pipeline. Moreover, running the NIL collective like a professional enterprise
aligns with Campbell’s leadership values, reinforcing the idea that ethical and
operational discipline can serve as a source of competitive advantage (Johnson, 2020).

Strategic Alignment and Coordinated Execution

A notable strength of the Texas Tech program is the alignment among key stakeholders
coaches, administrators, donors, and the NIL collective. This harmony enables seamless
execution of recruitment and operational strategies. For instance, Blanchard's scouting
team can coordinate quickly with the Matador Club to generate NIL offers within an hour,
showcasing an agile and responsive organisational structure (Hough et al., 2008).


This degree of coordination reduces delays in decision-making and facilitates swift
responses in a competitive transfer portal environment. The approach embodies best
practices in strategic execution, where alignment and collaboration enhance
responsiveness and performance outcomes.




Education is the most powerful weapon which you can use to change the world

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