Marketing Management (MM8)

Marketing Management MM8 QUESTION 2 (20 Marks) Zuru has leveraged its expertise in disruptive innovation to enter the fast-moving consumer goods (FMCG) sector through Zuru Edge, launching Monday Haircare. Using Igor Ansoff’s Growth Matrix, critically evaluate the strategic options available for Zuru’s market expansion. Discuss th...

MM8 BBA MANCOSA REVISION STUDY PACK WITH PAST EXAMINATIONS AND ASSIGNMENTS

Marketing Management (MM8) QUESTION 1 (20 Marks) The brand Monday Haircare is a key part of Zuru Edge’s expansion into the FMCG sector. Critically assess the effectiveness of "Monday Haircare" as a brand name. Using five (5) key brand-naming criteria, assess how companies can strategically select brand names to enhance market...

MM8 EXAM PACK 2025

MM8 BBA MANCOSA REVISION STUDY PACK WITH PAST EXAMINATIONS AND ASSIGNMENTS MANCOSA UPDATED 20

MM8 ASSIGNMENT 2 Marketing Management MANCOSA Question 1 (25 Marks) Depict why the BYD Seal EV is a prime example of radical innovation in the automotive industry by highlighting the unique design elements that sets it apart from other electric vehicle (EV) models. Support your analysis with relevant marketing theories on product innovation. Question 2 (25 Marks) Propose strategies for managing the impact of consumer perceptions influenced by country-of-origin effects on the market pos...

MM8 ASSIGNMENT 1 SEMESTER 1 2025

MM8 ASSIGNMENT 1 SEMESTER 1 2025

These are past 2021 KCQ questions and answers for Advanced Diploma in Business Management students but if it fits in with your module and you are not a ADBM student then you are welcome to use it .Please rate and review this document