Corporate Strategy Notes

Corporate Strategy • Corporate level strategy specifies actions a firm takes to gain competitive advantage by selecting and managing a group of different businesses competing in different product markets • Asks the question: what businesses should the firm be competing in and how should the corporate office manage the businesses. • Key issues: o How much to diversify? o Reasons for diversification Corporate Diversification Expanding Beyond Single Market • Diversification strat...

Corporate and Business Strategy (CBS8) QUESTION 1 (20 Marks) It is said companies often manifest the personality and values of their leader(s) and or leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech Athletics and the Matador Club leadership, discuss how that translates to their core teams, coaching staff, student athletes and community at large, to lay the groundwork to become a Big 12 power and annual college football contender.

Corporate and Business Strategy (CBS8) QUESTION 1 (20 Marks) It is said companies often manifest the personality and values of their leader(s) and or leadership. Under Cody Campbell, Joey Mcguire, James Blanchard and Texas Tech Athletics and the Matador Club leadership, discuss how that translates to their core teams, coaching staff, student athletes and community at large, to lay the groundwork to become a Big 12 power and annual college football contender.

Corporate Strategy • Corporate level strategy specifies actions a firm takes to gain competitive advantage by selecting and managing a group of different businesses competing in different product markets • Asks the question: what businesses should the firm be competing in and how should the corporate office manage the businesses. • Key issues: o How much to diversify? o Reasons for diversification Corporate Diversification Expanding Beyond Single Market • Diversification strat...