Summary GRADE 10 - CONSUMER STUDIES (STUDY GUIDE)

GRADE 10




TERM 1 – 4
REVISION SUMMARIES & ACTIVITIES
ACTIVITY QUESTIONS
&
EXAMINATION QUESTIONS

,TERM 1

,This revision package includes:

• An overview of the work of Term No. 1
• Revision of the work of Term No. 1
• Revision of important terminology
• Layout of the final theory examination for the subject
• Activities and examination questions for revision




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, Overview of the work of Term No. 1:

The work of the first term focuses on the chapters of The Consumer and Food and
Nutrition. The following is an outline of the core units in these chapters:


The Consumer:

Content:
What is a consumer?
• The definition of a consumer.
• Consumers’ needs and wants.
• Maslow’s hierarchy of needs.
• Consumer rights and responsibilities.
The decision-making process:
• What does it mean when a consumer makes a choice?
• Types of decision-making (Spur-of-the-moment decisions, habitual
decisions, intuitive decisions).
• Consumer rational decision-making process. - Problem recognition,
information search, evaluation of alternatives, purchase decision, and post-
purchase behaviour.
Sustainable consumption:
• Defining sustainable consumption.
• Principles of sustainability.
• Sustainable consumption decisions.
• Good buying habits and the importance of buying locally.
Factors influencing consumer buyer behaviour:
• Psychological (motivation and needs; personality; perception; knowledge;
values, attitudes; lifestyle).
• Socio-cultural (personal, reference group, family, social class,
culture, subculture).
• Economic (income, credit facilities, price).




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