Digital Marketing Assignment 1 (Distinction Level)

What is digital marketing and how is it used?




The definition of digital marketing is “The marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display advertising,
and any other digital medium”.
By using digital marketing, companies can reach massive audiences for a price that will not
break the bank. Traditional marketing methods are still very useful as it can save companies
money compared to digital marketing and reach a bigger audience then digital marketing.
The reason digital marketing is used more is because the audience you reach is more
measureable and you can target specific groups online which you cannot do with traditional
marketing. Digital marketing allows you to in a way personally know your audience unlike
traditional marketing to an extent. Majority of companies use both traditional methods and
digital marketing methods to reach as many people as possible and to reach as many
audiences as possible. Digital marketing allows companies to stay up to date with the
market around them. Digital marketing has no boundaries, as it’s online unlike traditional
marketing like for example


Using digital marketing, you can reach an enormous audience in a way that is both cost-
effective and measurable. You can save money and reach more customers for less money
than traditional marketing methods. Get to know your audience and allow them to know
you personally which can help to create brand loyalty

Types of digital marketing
There is lot of different types of digital marketing to deliver messages to company’s different
target audiences. They are:
 Social Media Marketing
 Viral Marketing
 Influencer Marketing
 Search Engine Optimization
 Content Marketing
 Search Engine marketing and pay per click
 Programmatic Advertising