Module 2.3
The Evolving Web
Searching
Problems
To many sponsored links, doesn’t take you to the page you want
Ensure websites are ranked higher even it their not exactly what your looking for either
A lot of sites which contain poor quality information
Click farms: businesses that use groups of low paid workers to repeatedly click on links to fake
high web traffic
Customized searches: collect data about you, google is able to track everything you search
Context aware search: where you are at this moment e.g., pizzeria location
Mediate searches: online dictionary, compile lists of sites that are useful and up to date
Model 1: use volunteers to link sites on specific topics to check quality, create and
indexed list of sites to provide users with lists of links that match their queries
Model 2: bookmarking and social aggregation, users are continually indicating their
likes and dislikes
Semantic searches
Semantic web: we can add (very detailed) metadata to web pages that will allow the computers
to try to make sense of the information on the page
What to buy a new item:
Item in your budget
Item available near where you live
Item that match your lifestyle
Current usage trends
The cloud
Online applications
Ability to use the same software regardless of the device being use
Eliminates the fuss of having to install update and manage the software
Require fast, reliable and cheap internet connectivity
Online services
Vast range of uses and functions
App is pre-programmed with decision making logic, user interface elements
App downloads only the data needed to populate itself
Speeding up the user experience and reducing the data footprint
Online Storage
Alternative to carrying around your data
Share files
1
The Evolving Web
Searching
Problems
To many sponsored links, doesn’t take you to the page you want
Ensure websites are ranked higher even it their not exactly what your looking for either
A lot of sites which contain poor quality information
Click farms: businesses that use groups of low paid workers to repeatedly click on links to fake
high web traffic
Customized searches: collect data about you, google is able to track everything you search
Context aware search: where you are at this moment e.g., pizzeria location
Mediate searches: online dictionary, compile lists of sites that are useful and up to date
Model 1: use volunteers to link sites on specific topics to check quality, create and
indexed list of sites to provide users with lists of links that match their queries
Model 2: bookmarking and social aggregation, users are continually indicating their
likes and dislikes
Semantic searches
Semantic web: we can add (very detailed) metadata to web pages that will allow the computers
to try to make sense of the information on the page
What to buy a new item:
Item in your budget
Item available near where you live
Item that match your lifestyle
Current usage trends
The cloud
Online applications
Ability to use the same software regardless of the device being use
Eliminates the fuss of having to install update and manage the software
Require fast, reliable and cheap internet connectivity
Online services
Vast range of uses and functions
App is pre-programmed with decision making logic, user interface elements
App downloads only the data needed to populate itself
Speeding up the user experience and reducing the data footprint
Online Storage
Alternative to carrying around your data
Share files
1
