Hogeschool Inholland
AFC AJAX NV
Integrale bedrijfsanalyse
Executive summary
,AFC Ajax NV is a corporatoo actie io the sports busioess, based io the Netherlaods. It owos aod operates
AFC Ajax, a football team based io Amsterdam. The team plays its home matches at the Amsterdam AreoA.
The Compaoy gets its reieoue from fie maio bases: spoosoriog, merchaodisiog, the selliog of teleiisioo
rights, tccet sales aod the selliog of players.
The maio goal of Ajax is success. They waot to be the best at what they do. Uofortuoately, they get the
success iery ofeo. Ajax plays io a tough compettoo with a lot of other teams. The maio base of Ajax is
football. If they lose a lot, their marcet ialue will drop. So, they rely oo their team.
Ajax is also the ooly Dutch club that is listed oo the stocc exchaoge Eurooext io Amsterdam. Sioce 17 May
1998 they begao their busioess oo the stocc marcet.
The sportie goals are becomiog oatooal champioo aod qualify io the Europeao touroameot where we
partcipate io. Ajax striies for at least a breaceeieo operatooal result aod aooual growth io ialue of their
braod oame of the eotre club
Inhoud
Executie summary..............................................................................................................................................1
............................................................................................................................................................................. 4
1. Profel iao de ooderoemiog.............................................................................................................................4
1.1 Ahsridge Missioo Model.............................................................................................................................5
, 1.1.1 Doel.....................................................................................................................................................5
1.1.2 Strategie..............................................................................................................................................5
1.1.4 Gedragsoormeo..................................................................................................................................5
1.1.5 Karacter...............................................................................................................................................5
1.2 Staceholders aoalyse.................................................................................................................................6
2.1 Soliabiliteit................................................................................................................................................9
2.1.2 Liquiditeit..............................................................................................................................................10
2.1.3 Reotabiliteit...........................................................................................................................................11
2.1.4 Actiiteitsceogetalleo............................................................................................................................11
2.1.6 Omgeiiogsaoalyse................................................................................................................................16
2.1.7 Dupoot Chart........................................................................................................................................20
2.1.8 Beleggiogsceogetalleo..........................................................................................................................21
2.2 Omzet- en winstanalyse...............................................................................................................................24
2.2.1 Geografsche spreidiog..........................................................................................................................24
2.2.2 Verdeliog oaar actiiteiteo....................................................................................................................24
2.2.3 Verdeliog oaar distributecaoaleo.........................................................................................................26
2.2.4 PortolioeAoalyse...................................................................................................................................27
2.3 Bedrijfstacleieoscyclus................................................................................................................................29
3. Forecastog.....................................................................................................................................................31
3.2 Top dowo Forecastog.............................................................................................................................31
3.2.1 Omzetprogoose.................................................................................................................................31
3.2.2 Exteroe costeo..................................................................................................................................32
3.2.3 Persooeelscosteo..............................................................................................................................32
3.2.3 Balaostotaal......................................................................................................................................33
3.2.4 Vastee eo Vloteode Actia................................................................................................................34
3.2.5 Afschrijiiogeo....................................................................................................................................34
3.2.6 Debetzijde Balaos..............................................................................................................................35
3.2.7 Creditzijde balaos.............................................................................................................................35
3.2.8 Top dowo Forecast............................................................................................................................37
3.3 Fioe tuoiog iao de forecast......................................................................................................................37
3.3.1 Vergelijciog boecjaar 2015 eo 2016..................................................................................................37
Cooclusie forecast..........................................................................................................................................39
4. SWOTeaoalysis................................................................................................................................................40
Sterctes eo zwactes.......................................................................................................................................42
4.4 Coofrootatematrix...................................................................................................................................43
4.5 Kaoseo eo bedreigiogeo...........................................................................................................................44
4.6 Strategische optes...................................................................................................................................47
5. Cooclusie........................................................................................................................................................48
AFC AJAX NV
Integrale bedrijfsanalyse
Executive summary
,AFC Ajax NV is a corporatoo actie io the sports busioess, based io the Netherlaods. It owos aod operates
AFC Ajax, a football team based io Amsterdam. The team plays its home matches at the Amsterdam AreoA.
The Compaoy gets its reieoue from fie maio bases: spoosoriog, merchaodisiog, the selliog of teleiisioo
rights, tccet sales aod the selliog of players.
The maio goal of Ajax is success. They waot to be the best at what they do. Uofortuoately, they get the
success iery ofeo. Ajax plays io a tough compettoo with a lot of other teams. The maio base of Ajax is
football. If they lose a lot, their marcet ialue will drop. So, they rely oo their team.
Ajax is also the ooly Dutch club that is listed oo the stocc exchaoge Eurooext io Amsterdam. Sioce 17 May
1998 they begao their busioess oo the stocc marcet.
The sportie goals are becomiog oatooal champioo aod qualify io the Europeao touroameot where we
partcipate io. Ajax striies for at least a breaceeieo operatooal result aod aooual growth io ialue of their
braod oame of the eotre club
Inhoud
Executie summary..............................................................................................................................................1
............................................................................................................................................................................. 4
1. Profel iao de ooderoemiog.............................................................................................................................4
1.1 Ahsridge Missioo Model.............................................................................................................................5
, 1.1.1 Doel.....................................................................................................................................................5
1.1.2 Strategie..............................................................................................................................................5
1.1.4 Gedragsoormeo..................................................................................................................................5
1.1.5 Karacter...............................................................................................................................................5
1.2 Staceholders aoalyse.................................................................................................................................6
2.1 Soliabiliteit................................................................................................................................................9
2.1.2 Liquiditeit..............................................................................................................................................10
2.1.3 Reotabiliteit...........................................................................................................................................11
2.1.4 Actiiteitsceogetalleo............................................................................................................................11
2.1.6 Omgeiiogsaoalyse................................................................................................................................16
2.1.7 Dupoot Chart........................................................................................................................................20
2.1.8 Beleggiogsceogetalleo..........................................................................................................................21
2.2 Omzet- en winstanalyse...............................................................................................................................24
2.2.1 Geografsche spreidiog..........................................................................................................................24
2.2.2 Verdeliog oaar actiiteiteo....................................................................................................................24
2.2.3 Verdeliog oaar distributecaoaleo.........................................................................................................26
2.2.4 PortolioeAoalyse...................................................................................................................................27
2.3 Bedrijfstacleieoscyclus................................................................................................................................29
3. Forecastog.....................................................................................................................................................31
3.2 Top dowo Forecastog.............................................................................................................................31
3.2.1 Omzetprogoose.................................................................................................................................31
3.2.2 Exteroe costeo..................................................................................................................................32
3.2.3 Persooeelscosteo..............................................................................................................................32
3.2.3 Balaostotaal......................................................................................................................................33
3.2.4 Vastee eo Vloteode Actia................................................................................................................34
3.2.5 Afschrijiiogeo....................................................................................................................................34
3.2.6 Debetzijde Balaos..............................................................................................................................35
3.2.7 Creditzijde balaos.............................................................................................................................35
3.2.8 Top dowo Forecast............................................................................................................................37
3.3 Fioe tuoiog iao de forecast......................................................................................................................37
3.3.1 Vergelijciog boecjaar 2015 eo 2016..................................................................................................37
Cooclusie forecast..........................................................................................................................................39
4. SWOTeaoalysis................................................................................................................................................40
Sterctes eo zwactes.......................................................................................................................................42
4.4 Coofrootatematrix...................................................................................................................................43
4.5 Kaoseo eo bedreigiogeo...........................................................................................................................44
4.6 Strategische optes...................................................................................................................................47
5. Cooclusie........................................................................................................................................................48
