MNG3702 ASSIGNMENT 2 SEM 2 2023

0717513144 MNG3702 ASS 2 SEM2 2023




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, 0717513144 MNG3702 ASS 2 SEM2 2023

Question 1

1.1. The first principle of strategy implementation is to translate the strategy of
a business to operational terms. One tool that can be used for this purpose is
a strategic map. Draw a strategic map for Netflix for 1998 when the company
changed its pay-for-use model into a subscription model which offered a
subscription service through the internet. In your answer, you need to make
use of the elements of the Balanced Scorecard (BSC). (8 marks, of which 1
mark will be awarded for each element of the BSC and 1 mark for a relevant
application of the elements of the Balanced Scorecard to the case in a
strategic map)

In 1998, Netflix changed its systems from pay-to-use model to subscription model
that allows customers to stream through the internet. The following is a diagram for
the Netflix map: