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the first half of Media notes

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Arts, Culture and Media Lecture notes

Table of content:

Table of content:

Week1:
Lecture 1a: Media, Culture and society
1. What is the media?
2. What role do the media play in society?
3. Types of Communication Media
4. Model of the media and the social world:
5. Introducing the production of culture perspective
6. Six facets of the production of culture perspective(peterson and anand)
7. Elements of critique of the perspective
8. To conclude: Comparing the models
Lecture 1b: Media Technology and the CCIs
1. technological determinism:
Autonomous Technology:
Technological Momentum:
2. Media materiality
3. From media’s materiality to medium theory
4. Social constructionism
5. Mediatization of society
7. Social media and the cultural and creative industries

Week 2:
Lecture 2a: The economics of the media industry
1. Media companies in the internet era
2. Changing patterns of ownership
3. Strategies for profit-making
4. Predicting success and making hits
5. Media landscape in change: convergence
Lecture 2b: Business Trends In The Media & Cultural Industries
1. The impact of the Internet on the cultural field

, 2. The Long Tail (Anderson, 2004)
3. Blockbusters (Elberse, 2008)
4. Long tail processes (Smith and Telang, 2016)
5. Issues and nuances For the CCIs

week 3
Lecture 3a crowdfunding
Lecture 3b: Media regulation and ownership
1.Regulating the media: main debates
2. Media regulation: key areas of intervention

Week4
Lecture 4a: Media, critics and legitimation
1. The value of art
2. Legitimacy in arts and culture
3. Who are the media critiques
4. Aesthetic system, legitimacy and critical discourse
Lecture 4b: Media, ideology and representation
1. Media and ideology
2. Media and ideological analysis
3. Ideologies in the media:
4. Media representations and the ‘real world’
5. Levels of analysis of media representation

Week 5
Lecture 5a: Media, stereotypes and place
1. Media and stereotypes
2. Effects of media stereotypes
3. Case study: telenovelas in Brazilian favelas
lecture 5b: Media, audience and creators
1. Active audience and interpretations
2. participatory culture
3. Media fans (fandom)
4. Recap

week 6
lecture 6a: Fandom
Lecture 6b: Alternative media
1. The role of a scholar-practitioner

, 2. Labels and definitions of media activism
3. Cultural resistance framework
4. Approaches to alternative media
5. Recap:

week 7
lecture 7: Globalisation
1. What is globalisation?
2. globalisation and the media
3. Cultural globalisation and theoretical models
4. Cultural globalisation critique
5. Recap
Lecture 7b: Globalisation from an audience perspective
1. Cultural hybridity:
2. Decoloniality:
5. Conclusion:
1. Multiple levels of identity
2. Role of media use in identity formation
5. Conclusion

Week 8
Recap lecture:

, Week1:
Lecture 1a: Media, Culture and society
LO:
● Define the concepts of media, agency, and structure and explain the model of the
media and the social world.
● Describe the role the media play in individual socialisation processes and in
social relations./
● Distinguish between interpersonal and mass communication modes.
● Define the production of culture perspective and reproduce its six components.


1. What is the media?
Focus on artificial forms of media, communication media:
“The communication media are the different technological processes that
facilitate communication between (and are in the middle of) the sender of a
message and the receiver of that message”
Also is used to refer to organisations


2. What role do the media play in society?
The media play a role in our socialisation

● Media texts, images and communication help to shape reality and our experience
of it.
● The media mediates our relationship to different forms of knowledge and
information. E.g. we gain knowledge of politics, economy, culture, the arts etc.
through the media
● We internalise norms and values of our culture, and learn, also through the
media. E.g. we might pick up practices, dress codes, norms of behaviour from the
media.
● Therefore, the media play a role in our ‘becoming’ members of a society,
internalising its norms and values and gaining a sense of self.

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