Creative Thinking
Creative thinking
A way of looking at problems or situations from a fresh perspective that suggests unconventional
solutions.
Problem solving
The process of generating a suitable solution for a challenge that has not yet been conquered.
Importance of creative thinking
▪ Allows for teamwork and collaboration.
▪ Problems are identified, get analysed and solved.
▪ It creates new ideas to address issues.
▪ It challenges existing ideas and processes.
▪ It creates competitive advantage.
Implementation of creativity
▪ Intellectually challenge your employees.
▪ Freedom of expression: Employees work best when they can choose which work method to
use.
▪ Create diverse work groups.
▪ Encouragement: Employees will know that they can think freely and creatively without
judgment.
▪ Organizational support: Employees will discuss their ideas openly.
Creative thinking techniques
▪ Pro’s and Con’s chart: The manager makes decisions based on the advantages and
disadvantages.
▪ Delphi technique: Get opinions of experts without face-to-face engagement. Allows for
objective opinions and expressions.
▪ Brainstorming: A conference techniques by which a group attempts to find a solution for a
specific problem.
▪ RIMS (rational interaction for moral sensitivity): Keep ethical values in sight. Solution must
be beneficial to society.
▪ Decision tree:
Business Studies Creative thinking & Problem solving | 1
Creative thinking
A way of looking at problems or situations from a fresh perspective that suggests unconventional
solutions.
Problem solving
The process of generating a suitable solution for a challenge that has not yet been conquered.
Importance of creative thinking
▪ Allows for teamwork and collaboration.
▪ Problems are identified, get analysed and solved.
▪ It creates new ideas to address issues.
▪ It challenges existing ideas and processes.
▪ It creates competitive advantage.
Implementation of creativity
▪ Intellectually challenge your employees.
▪ Freedom of expression: Employees work best when they can choose which work method to
use.
▪ Create diverse work groups.
▪ Encouragement: Employees will know that they can think freely and creatively without
judgment.
▪ Organizational support: Employees will discuss their ideas openly.
Creative thinking techniques
▪ Pro’s and Con’s chart: The manager makes decisions based on the advantages and
disadvantages.
▪ Delphi technique: Get opinions of experts without face-to-face engagement. Allows for
objective opinions and expressions.
▪ Brainstorming: A conference techniques by which a group attempts to find a solution for a
specific problem.
▪ RIMS (rational interaction for moral sensitivity): Keep ethical values in sight. Solution must
be beneficial to society.
▪ Decision tree:
Business Studies Creative thinking & Problem solving | 1
