STUDY GUIDE FOR WRITING
SHORTER TRANSACTIONAL TEXTS
ENGLISH
GRADE 10
, SHORTER TRANSACTIONAL TEXTS
Expected length of texts:
5.1 Advertisement, Flyer and Poster
The purpose of any advertisement, flyer or poster, is to persuade
someone to buy something or use a service.
An advertisement /flyer/poster must include:
• persuasive techniques;
o grab the attention of the reader
o keep the interest of the reader AIDA
o create a desire for the product
o persuade the buyer to act
• a description of the product/company/service/event;
• brand name and slogan (where applicable);
• if it is a product/service/company, provide information on where to find
it;
• provide contact information;
• if it is an event the details of the venue and the date should be
provided;
• style and tone;
use figurative language, such as similes, metaphors, puns, alliteration
and assonance, hyperbole and onomatopoeia
• Note: no marks will be awarded for illustrations.
SHORTER TRANSACTIONAL TEXTS
ENGLISH
GRADE 10
, SHORTER TRANSACTIONAL TEXTS
Expected length of texts:
5.1 Advertisement, Flyer and Poster
The purpose of any advertisement, flyer or poster, is to persuade
someone to buy something or use a service.
An advertisement /flyer/poster must include:
• persuasive techniques;
o grab the attention of the reader
o keep the interest of the reader AIDA
o create a desire for the product
o persuade the buyer to act
• a description of the product/company/service/event;
• brand name and slogan (where applicable);
• if it is a product/service/company, provide information on where to find
it;
• provide contact information;
• if it is an event the details of the venue and the date should be
provided;
• style and tone;
use figurative language, such as similes, metaphors, puns, alliteration
and assonance, hyperbole and onomatopoeia
• Note: no marks will be awarded for illustrations.
