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CONSUMER STUDIES
GRADE 12
TERM 1
MIND MAPS AND ACTIVITIES
TOPIC: ENTREPRENEURSHIP
THE CONSUMER
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GRADE 12 BASELINE ASSESSMENT – ENTREPRENEURSHIP
1. Define the following terminologies:
1.1 Entrepreneur (2)
1.2 Target market (2)
1.3 Marketing strategy (2)
1.4 Competitive edge (2)
1.5 Product specification (2)
1.6 Sustainable profitability (2)
1.7 Start-up capital (2)
1.8 Start-up resources (2)
1.9 Overheads (2)
1.10 Production cost (2)
1.11 Operational cost (2)
2. Explain how you would calculate the following costs:
2.1 Break-even point (3)
2.2 Profit (3)
2.3 Total production cost (2)
2.4 Selling price of a product (2)
3. Read the following scenario and answer the questions that follow:
Alinah did courses to learn quilting and do beading. To bring in a
small income while she was studying at university, she made
purses and bags and sold a few in stores close to where she lived.
She sourced materials from shops in her area. She designed a basic
logo and printed labels to sell her items. After finishing her course at
university, she realised that bag making was her passion.
She went on refresher courses and watched YouTube videos on
the craft. She needed a bigger workspace and combined her profits
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with savings to equip a spare bedroom at home. She set up a
Facebook page and a local artist redesigned her logo and labels. At
that stage, her handbags were only sold in local stores, but she
then started to sell them at a market and her sales doubled.
She opened a stall in a popular shopping mall and moved into a
larger studio to make her bags. She started to focus on recycling
and to reuse material in her designs. She redesigned her website
in 2020 to enable her to also sell online.
She now has four full-time staff members and a few casuals. Her
husband oversees the production, website and does the accounts.
She designs the pieces, sources materials, and deals with customer
queries.
Her product range includes purses, handbags, and small
travel bags at various prices.
[OWN TEXT]
3.1 Name TWO aspects that forms part of Start-up costs. (2)
3.2 Identify Alinah’s initial target market (1)
3.3 Explain from the scenario, how THREE of the five Ps of the marketing
mix were achieved by this small business. (3)
3.4 Explain why a tidy workplace is important for the efficient production
of Alinah's products. (2)
3.5 State FOUR items of information that should appear on the labels of
Alinah's products. (4)
3.6 Discuss why it is important for Alinah to deal with customer queries. (2)
CONSUMER STUDIES
GRADE 12
TERM 1
MIND MAPS AND ACTIVITIES
TOPIC: ENTREPRENEURSHIP
THE CONSUMER
,2
,3
GRADE 12 BASELINE ASSESSMENT – ENTREPRENEURSHIP
1. Define the following terminologies:
1.1 Entrepreneur (2)
1.2 Target market (2)
1.3 Marketing strategy (2)
1.4 Competitive edge (2)
1.5 Product specification (2)
1.6 Sustainable profitability (2)
1.7 Start-up capital (2)
1.8 Start-up resources (2)
1.9 Overheads (2)
1.10 Production cost (2)
1.11 Operational cost (2)
2. Explain how you would calculate the following costs:
2.1 Break-even point (3)
2.2 Profit (3)
2.3 Total production cost (2)
2.4 Selling price of a product (2)
3. Read the following scenario and answer the questions that follow:
Alinah did courses to learn quilting and do beading. To bring in a
small income while she was studying at university, she made
purses and bags and sold a few in stores close to where she lived.
She sourced materials from shops in her area. She designed a basic
logo and printed labels to sell her items. After finishing her course at
university, she realised that bag making was her passion.
She went on refresher courses and watched YouTube videos on
the craft. She needed a bigger workspace and combined her profits
, 4
with savings to equip a spare bedroom at home. She set up a
Facebook page and a local artist redesigned her logo and labels. At
that stage, her handbags were only sold in local stores, but she
then started to sell them at a market and her sales doubled.
She opened a stall in a popular shopping mall and moved into a
larger studio to make her bags. She started to focus on recycling
and to reuse material in her designs. She redesigned her website
in 2020 to enable her to also sell online.
She now has four full-time staff members and a few casuals. Her
husband oversees the production, website and does the accounts.
She designs the pieces, sources materials, and deals with customer
queries.
Her product range includes purses, handbags, and small
travel bags at various prices.
[OWN TEXT]
3.1 Name TWO aspects that forms part of Start-up costs. (2)
3.2 Identify Alinah’s initial target market (1)
3.3 Explain from the scenario, how THREE of the five Ps of the marketing
mix were achieved by this small business. (3)
3.4 Explain why a tidy workplace is important for the efficient production
of Alinah's products. (2)
3.5 State FOUR items of information that should appear on the labels of
Alinah's products. (4)
3.6 Discuss why it is important for Alinah to deal with customer queries. (2)
