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STM 2 Summary Hollensen SHORT

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A short but concise summary of Chapters 4 t / m 9

Institution
Hanzehogeschool Groningen (Hanze)
Course
Strategisch Marketing 2

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13-6-2015 Summary
Hollensen
Chapter 4 – Chapter 9




Martje Logemann
HANZEHOGESCHOOL

, INHOUD
4. Customer Behavior................................................................................................................................... 2
5. Competitor Analysis and Intelligence ...................................................................................................... 3
6. Analyzing Relationships in the Value Chain .............................................................................................. 4
7. SWOT Analysis........................................................................................................................................... 4
8. Segmentation, Targeting, Positioning and Competitive Strategies .......................................................... 6
9. CSR Strategy and Sustainable Global Value Chain .................................................................................... 7
9.1 The Poverty Market ............................................................................................................................ 8
9.2 The Green Market ............................................................................................................................... 8
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Hanzehogeschool Groningen (Hanze)
Study
International Business and Languages
Course
Strategisch Marketing 2
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Written in
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SUMMARY

More courses for Hanzehogeschool Groningen (Hanze) > International Business and Languages

  • Internationale marketing
  • Marktonderzoek en statistiek
  • Recht 2
  • Strategische marketing 2
  • Economie / economics
  • International business - human resource management year 2
  • Sales & accountmanagement
  • Internationaal financieel management
  • Finance and accounting
  • Strategic marketing
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