- Criteriausedtodeterminethemostsuitableinvestmentoption,usedtoevaluateeachof
theoptions:
- Risk
- Returnoninvestment
- Timeframes
A. Risk
- HighinvestmenttodeliverahigherROIIFtheinvestmentsucceeds.
- Couldresultinabuglossiftheinvestmentfails
- Conceptofdiversificationisimportant
- NotONEoftheinvestmentoptionsshouldbeusedtoholdallreserves,butrather
aCOMBINATIONoftheinvestmentoptionstospreadtheriskoverdifferent
assets
B. ROI(ReturnonInvestment)
- Tooltomeasuretheefficiencyoftheinvestment
- Indicatorofwhattheinvestorwillgetbackoverandabovetheoriginalinvestment
made
C. Timeframe(periodofinvestment)
- Longerperiodofinvestmentavailabletotheinvestor,thegreatertherisksthe
investorcanaffordtotake
- Differentinvestmentstrategiesinclude:
,
Investmentoptions/instruments
1. Equities/shares
Descriptions:
- Equitiesareknownassharesinacompany
- SomecompanieslistedontheJSEandsomearenot
- Companiesthatarelisted,shares’performanceisregularlyavailable
- Ifunlistedtheinformationisonlyavailabletoshareholders,banks,creditorsand
SARS
- Withoutthisinformationitisimpossibletoevaluatewhethertheinvestmenthas
deliveredacceptablereturns
- Ownersofshares(equities)eachownaportionofthebusinessandtherearetwoways
tobecomeashareholder:
- Sharesboughtfromthecompanywhenissuesthefirsttimeandtheperson
whoboughtsharescontributestothecapitalofthebusiness
- SharesboughtontheJSEfromapreviousshareholderwherethemoney
paidforthesharedoesn’tgotothebusinessbuttothepersonwhosoldtheir
shares
- SharesboughtandsoldontheJSEhavenoimpactonthecapital
availabletothebusiness
Risk:
- JSEhasstrictrulesforcompaniestolistonthestockexchangetoprotectinvestorsand
decreasetheriskofinvestingintoJSE-listedcompanies
- Blue-chipshares:aresharesinhigh-endcompaniesonthestockexchangeandthe
riskofacquiringsharesaresmallerthanhavingsharesinanothercompany
- ROIintheseblue-chipcompaniesisusuallyhigherthaninothercompanies
- Investorsusuallytakesmallerrisksthanpeoplespeculatingwithshares
ROI:
- WhenevaluatingtheROIofsharesboughtinalistedcompany,therearetwofactors
thatcontribute:
- Increaseinshareprice
- Dividends
- Shareholdersbuyshareswithanexpectationthat:
- Sharepricewillincreaseovertime(capitalgrowth)
- Gooddividendswillbegenerated
- Profitsofthecompanythataredividedamongtheshareholders(not
taxedinthehandsofshareholders)
- Acombinationoftheaboveoccursusuallyhelpsoutperforminflation
- Whatdeterminesthepriceofashareonthestockmarket?
- Marketforces(supplyanddemand)
- Priceisdeterminedbyhowmanypeoplewanttheproduct(demand)and
howmuchoftheproductisavailable(supply)
- Whatdeterminessupplyanddemand?