MNM2615
ASSIGNMENT 3
(PORTFOLIO)
SEMESTER 2 2026
UNIQUE NO:
DUE DATE:
,MARKETING IN AFRICA - MNM2615
SEMESTER 2 PORTFOLIO 2026
CHOSEN SME/SMME
TABLE OF CONTENTS
1. Introduction
2. Section 1: Background of the SME/SMME
3. Section 2: Assignment 01 Corrections and Suggestions
4. Section 3: Answers to Assignment 03 Questions
4.1 Informal economy from a South African perspective
4.2 Bathu and the South African informal economy
4.3 Role of SMMEs in the township economy
4.4 Bathu's contribution to the township economy
4.5 Product application from a South African perspective
4.6 Comparison of Bathu's products with the chosen SME/SMME
5. Section 4: Recommendations
6. Conclusion
7. Reference List
INTRODUCTION
Small, medium and micro-enterprises (SMMEs) are an important component of the
South African economy. They contribute to employment creation, entrepreneurship,
innovation, income generation and the development of local communities. Their
importance is particularly visible in township economies, where businesses provide
goods and services to communities that have historically experienced economic
exclusion and limited access to formal employment.
This portfolio focuses on Bathu, a South African footwear business founded by Theo
Baloyi in 2015. Bathu began in Alexandra township and has developed into a
ASSIGNMENT 3
(PORTFOLIO)
SEMESTER 2 2026
UNIQUE NO:
DUE DATE:
,MARKETING IN AFRICA - MNM2615
SEMESTER 2 PORTFOLIO 2026
CHOSEN SME/SMME
TABLE OF CONTENTS
1. Introduction
2. Section 1: Background of the SME/SMME
3. Section 2: Assignment 01 Corrections and Suggestions
4. Section 3: Answers to Assignment 03 Questions
4.1 Informal economy from a South African perspective
4.2 Bathu and the South African informal economy
4.3 Role of SMMEs in the township economy
4.4 Bathu's contribution to the township economy
4.5 Product application from a South African perspective
4.6 Comparison of Bathu's products with the chosen SME/SMME
5. Section 4: Recommendations
6. Conclusion
7. Reference List
INTRODUCTION
Small, medium and micro-enterprises (SMMEs) are an important component of the
South African economy. They contribute to employment creation, entrepreneurship,
innovation, income generation and the development of local communities. Their
importance is particularly visible in township economies, where businesses provide
goods and services to communities that have historically experienced economic
exclusion and limited access to formal employment.
This portfolio focuses on Bathu, a South African footwear business founded by Theo
Baloyi in 2015. Bathu began in Alexandra township and has developed into a
