Marketing in Africa (MNM2615)

Background and key concept Assignment 1 applied Establishing a business in Africa Marketing environment Challenges of doing business in Africa Recommendations Technical characteristics and presentations

MNM2615 ASSESSMENT 2 SEMESTER 1 2024

MNM2615 ASSESSMENT 1 2024 SEMESTER 1

This is the marketing in Africa assignment 1 well written with all the BRICS and SME information. it has both theoretical and practical application. 1. growth and opportunity of BRICS 2. demography of the chosen SME/SMMEs 3. Migration and change in population in Africa 4. Africa factor market

MNM2615 Assignment 1 Semester 1 2024 (a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). (b) Explain how the chosen SME/SMME can infuse the technological progress in the business (10 marks for the practical application). (15) QUESTION 3 (a) Discuss the cultural influences on the decision-making process as part of African consumer buying (5 marks for the theoretical discussion). (b) Give examples of practical applications of the decision-m...

The document provides a model answer to the MNM2615 Assignment 1 Semester 2 2023 of UNISA