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Summary Business Studies Grade 12 : Creative Thinking and Problem Solving

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These notes were created to help students study more effectively for each topic in the curriculum without feeling overwhelmed by the massive amount of information in their textbooks.

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Business Studies
Creative thinking and problem-solving
Problem Solving

Differences between decision making and problem-solving




Problem-solving steps and their application

, Problem-solving techniques
Delphi Technique
 Businesses use the Delphi technique to gain a consensus regarding future trends
and projections using a systematic process of information gathering.

Ways in which the business can apply the Delphi Technique
 The business must invite a panel of experts to research the challenge/s it might be
facing.
 Experts do not have to be in one place and will be contacted individually.
 A questionnaire consisting of questions to gather information from the experts
regarding the challenge/s of the business must be designed.
 The experts will then be requested to send individual responses to the
questionnaire.

Impact of the Delphi Technique

Positives/Advantages
 Businesses may use a group of experts without bringing them together.
 The experts will give the business clear ideas or solutions on how to improve
productivity and/or profitability.
 Information received from experts can be used to solve complex business problems.
 Experts may give honest, credible opinions because they do not have a direct,or
personal interest in the business.

Negatives/Disadvantages
 It is an expensive technique to use because of its high administrative costs.
 It may be time-consuming and complicated to analyse data received from experts,
and to set new questionnaires.
 Not all experts are willing or interested to give feedback or to complete
questionnaires.
 If the experts are not well chosen, some might not have an in-depth knowledge of
certain topics


Force Field Analysis
 The idea behind Force Field Analysis is that the business must weigh up the driving
forces (advantages) and restraining forces (disadvantages) against each other, and
then decide if changes must take place.

Ways in which the business can apply Force Field Analysis
 Describe the current situation or problem and the desired situation and write it in
the middle or on top for everyone to see.
 List all driving/pros and restraining/cons forces that will support and resist change.
 Allocate a score to each force using a numerical scale, where 1 is weak and 5 is
strong.
 Choose the force with the highest score as the solution.

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