BUS3041 Notes
Consumer Behavior
Seeks to answer these questions:
What do consumers buy?
Where they buy?
How much they buy?
Why?
What influences you the most?
- Personality
- Family
- Social status
Consumer behavior process
Purpose:
1
,Multiple Disciplines:
Cultural perspectives
Consumer decision making
Simple buying decisions
2
, Complex buying decision
Complexity of the buying decision
Inputs
3
Consumer Behavior
Seeks to answer these questions:
What do consumers buy?
Where they buy?
How much they buy?
Why?
What influences you the most?
- Personality
- Family
- Social status
Consumer behavior process
Purpose:
1
,Multiple Disciplines:
Cultural perspectives
Consumer decision making
Simple buying decisions
2
, Complex buying decision
Complexity of the buying decision
Inputs
3
