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MNM2615 Assignment 1 Semester 2 - Due 3 September 2026

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Institution University Of South Africa (Unisa)
Course Marketing in Africa (MNM2615)
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Marketing in Africa - MNM2615 Assignment 1 Semester 2 2026 - Due 3 September 2026; 100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1 Provide the background of your chosen SME/SMME in no more than half a page. (5) QUESTION 2 (a) Discuss technological progress in Africa. (5 marks for the theoretical discussion) (b) Explain how the chosen SME/SMME can incorporate this technological progress into its business operations. (10 marks for the practical application of theory) (15) QUESTION 3 (a) Describe to the owner or manager of the identified SME/SMME the implications of population structure for marketing. (5 marks for the theoretical discussion) (b) Explain to the owner or manager of the identified SME/SMME how the population structure could influence the business’s marketing. (10 marks for the practical application of theory) (15) QUESTION 4 (a) Describe to the owner or manager of the identified SME/SMME the marketing implications related to growth in mobile and internet access. (5 marks for the theoretical discussion) (b) Explain how the chosen SME/SMME can practically capitalise on this growth with reference to its marketing strategy. (10 marks for the practical application of theory) (15)

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MNM2615
ASSIGNMENT 1
SEMESTER 2 2026
UNIQUE NO.
DUE DATE: 3 SEPTEMBER 2026

, Marketing in Africa - MNM2615

Assignment 1 Semester 2 2026

Table of Contents
INTRODUCTION ............................................................................................................. 2

QUESTION 1: BACKGROUND OF THE CHOSEN SME/SMME ................................... 2

QUESTION 2: TECHNOLOGICAL PROGRESS IN AFRICA ......................................... 3

2.1 Discuss technological progress in Africa .......................................................... 3

2.2 How Mkhize Family Supermarket can incorporate technological progress ... 4

QUESTION 3: IMPLICATIONS OF POPULATION STRUCTURE FOR MARKETING .. 6

3.1 Explain the implications of population structure for marketing ...................... 6

3.2 How population structure could influence Mkhize Family Supermarket's
marketing .................................................................................................................... 7

QUESTION 4: MARKETING IMPLICATIONS RELATED TO GROWTH IN MOBILE
AND INTERNET ACCESS .............................................................................................. 8

4.1 Describe the marketing implications of growth in mobile and internet access
..................................................................................................................................... 8

4.2 How Mkhize Family Supermarket can capitalise on mobile and internet growth
........................................................................................................................................ 9

CONCLUSION .............................................................................................................. 11

REFERENCES .............................................................................................................. 12
Connected book
image
Sonny Nwankwo, Joseph F. Aiyeku Dynamics of Marketing in African Nations
Publisher: 2002 ISBN: 9780313077067 Edition: Unknown

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