ORGANISATIONAL PERFORMANCE
Key Definitions
Pros & Cons Matrix: A practical framework that balances positive outcomes against corresponding
disadvantages to extract low-risk options.
Decision Tree Diagrams: A diagram showing multiple outcomes to a particular event.
PESTLE Framework: An external scanning tool tracking Macro-environmental variables: Political,
Economic, Socio-cultural, Technological, Legal, and Environmental.
SWOT Matrix: A classic strategic planning grid synthesizing internal attributes (Strengths,
Weaknesses) against macro-market realities (Opportunities, Threats).
Value Chain analysis: An operationally focused tool built to examine internal workflows. It isolates
exactly where value is added cost-effectively to elevate premium product output, If a standard
activity falls outside core competence, it dilutes value and must be restructured, eliminated, or
outsourced.
Delphi technique: A process of using experts’ opinions on a certain topic to make decisions. It
should be kept anonymous to ensure unbiased, objective, and critical insight.
Resource-Based analysis: A framework emphasizing that rare, valuable, inimitable, and non-
substitutable internal resources form the primary mechanism to drive problem resolution and
competitive advantage.
Strategic Management: The formal process whereby top executives observe and analyse
environmental forces, implementing long-term responsive strategies to respond to the analysis.
Trend: An identifiable market direction that can be recognised over a period of time.
Crisis: An abrupt disruption presenting an immediate threat to operational continuity.
Vision Statement: An aspirational, future-oriented projection declaring what the organization
intends to ultimately become.
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