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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)

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Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.

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Summary

Summary (Chpt.17) Digital, Online, Social media, and Mobile Marketing

Summary (Chpt.14) Integrated Marketing Communications Strategy

Summary (Chpt.12) Marketing Channels

Summary (Chpt.10) Pricing: Understanding and Capturing Customer Value

Summary (Chpt.9) Developing New Products and Managing The Product Life Cycle

Summary (Chpt.8) Products, Services, and Brands

Summary (Chpt.7) Customer Value-Driven Marketing Strategy

Summary (Chpt.3) Analysing The Marketing Environment

Summary (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

Summary (Chpt.1) Creating Customer Value and Engagement

Human Resources Management IIA Practice Exam

Nov 2023

2023/2024

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing

Edition:mei 2020
ISBN:9781292341132
Edition:18

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2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)

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