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Services Marketing Notes (1st edition)
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
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View all 32 notes of Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, summaries and study guides are written by fellow students or tutors. Get yourself a Services Marketing study guide or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Services Marketing notes
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. 

Course: Services Marketing
Lecturer: Hans Haans
Tilburg University
- Summary
- • 78 pages •
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. 

Course: Services Marketing
Lecturer: Hans Haans
Tilburg University
Een beknopte samenvatting van de belangrijkste dingen uit de lessen van Hans Haans
- Summary
- • 57 pages •
Een beknopte samenvatting van de belangrijkste dingen uit de lessen van Hans Haans
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
- Summary
- • 79 pages •
This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
Dit is een Nederlandse samenvatting van het boek ''services marketing'' van de hoofdstukken 1, 5, 8, 9 en 10. Een duidelijke samenvatting met foto's en modellen om het leren makkelijker te maken.
- Summary
- • 20 pages •
Dit is een Nederlandse samenvatting van het boek ''services marketing'' van de hoofdstukken 1, 5, 8, 9 en 10. Een duidelijke samenvatting met foto's en modellen om het leren makkelijker te maken.
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
- Summary
- • 107 pages •
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Summary of all online lectures services marketing 2020/2021, including references from the book.
- Class notes
- • 49 pages •
Summary of all online lectures services marketing 2020/2021, including references from the book.
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
- Class notes
- • 43 pages •
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
Deze samenvatting bevat alle lectures van Hans Haans (Pre-master Marketing Management aan Tilburg University) van het schooljaar 2018 inclusief belangrijke aspecten uit het boek. De samenvatting is geheel in het Nederlands geschreven.
- Summary
- • 54 pages •
Deze samenvatting bevat alle lectures van Hans Haans (Pre-master Marketing Management aan Tilburg University) van het schooljaar 2018 inclusief belangrijke aspecten uit het boek. De samenvatting is geheel in het Nederlands geschreven.
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

- Summary
- • 26 pages •
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

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Newest Services Marketing summaries
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
- Summary
- • 107 pages •
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Summary of all online lectures services marketing 2020/2021, including references from the book.
- Class notes
- • 49 pages •
Summary of all online lectures services marketing 2020/2021, including references from the book.
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
- Class notes
- • 43 pages •
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
- Summary
- • 44 pages •
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
- Summary
- • 28 pages •
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
Een Nederlandse samenvatting van het boek Services Marketing van Wilson van de hoofdstukken 1, 2, 3, 4, 5, 10, 11, 12, 13, 14 en 15. Deze samenvatting bevat ook relevante modellen, tabellen en afbeeldingen uit het boek.
- Summary
- • 60 pages •
Een Nederlandse samenvatting van het boek Services Marketing van Wilson van de hoofdstukken 1, 2, 3, 4, 5, 10, 11, 12, 13, 14 en 15. Deze samenvatting bevat ook relevante modellen, tabellen en afbeeldingen uit het boek.
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
- Summary
- • 17 pages •
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
Comprehensive description of the lectures of services marketing.
- Class notes
- • 56 pages •
Comprehensive description of the lectures of services marketing.
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
- Summary
- • 8 pages •
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
- Summary
- • 17 pages •
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
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