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Marketing Communications Notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 43 notes of Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, summaries and study guides are written by fellow students or tutors. Get yourself a Marketing Communications study guide or other study material that matches your study style perfectly, and studying will be a breeze.
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Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

- Summary
- • 129 pages •
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
- Summary
- • 72 pages •
This is a summary of the Marketing Communication course. But at the same time the book by Pelsmatcker, Geuens & van den bergh (marketing communications, a european perspective, sixth edition (2017)). except chapter 3 and 12.
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
- Summary
- • 32 pages •
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
Summary of the book Marketing Communication
Chapters: 3, 4, 6, and 13
MSc Marketing Management/ Marketing Analytics at Tilburg University
- Summary
- • 29 pages •
Summary of the book Marketing Communication
Chapters: 3, 4, 6, and 13
MSc Marketing Management/ Marketing Analytics at Tilburg University
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Newest Marketing Communications summaries
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

- Summary
- • 129 pages •
This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
- Summary
- • 16 pages •
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Summary
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
- Summary
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
Short summary with all subjects for exams.
- Summary
- • 19 pages •
Short summary with all subjects for exams.
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- Summary
- • 19 pages •
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Summary 2021 marketing communication tilburg master marketing management
- Summary
- • 19 pages •
Summary 2021 marketing communication tilburg master marketing management
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Class notes
- • 28 pages •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
- Summary
- • 88 pages •
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
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