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Ch. 6: Corporate Strategy 2021 with complete solution
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Corporate Strategy • Corporate level strategy specifies actions a firm takes to gain competitive advantage by selecting and managing a group of different businesses competing in different product markets • Asks the question: what businesses should the firm be competing in and how should the corporate office manage the businesses. • Key issues: o How much to diversify? o Reasons for diversification Corporate Diversification Expanding Beyond Single Market • Diversification strategies: o Product diversification • Active in several different product categories o Geographic diversification • Active in several different countries o Product - market diversification • Active in a range of both product and countries
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Ch. 6: Corporate Strategy
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Ch. 6: Corporate Strategy
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Corporate Strategy
- 2019
- 9783658254261
- Unknown
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- Ch. 6: Corporate Strategy
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- Ch. 6: Corporate Strategy
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ch 6 corporate strategy
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