Sss224
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Attitude
Detailed lecture notes with the objective of: Discuss the structure and functions of attitudes Discuss the link between attitudes and behaviour Understand the key theories of attitude change Understand the concept of attitudinal ambivalence
- Lecture notes
- • 8 pages •
Detailed lecture notes with the objective of: Discuss the structure and functions of attitudes Discuss the link between attitudes and behaviour Understand the key theories of attitude change Understand the concept of attitudinal ambivalence
The relationships between MNCs and trade
Detailed lecture notes covering: Defining foreign direct investment (FDI) Nation-states’ political ideology towards (FDI) Benefits and costs of FDI from host (i.e. recipient) country and home (source) country perspectives Host government’s policies towards FDI MNC-host country government bargaining relationship
- Lecture notes
- • 6 pages •
Detailed lecture notes covering: Defining foreign direct investment (FDI) Nation-states’ political ideology towards (FDI) Benefits and costs of FDI from host (i.e. recipient) country and home (source) country perspectives Host government’s policies towards FDI MNC-host country government bargaining relationship
MNC's foreign market entry modes
Detailed lecture notes covering: Motives for internationalising Entry modes Types Entry mode choice considerations Dunning’s eclectic paradigm Process of internationalisation: pace and timing
- Lecture notes
- • 4 pages •
Detailed lecture notes covering: Motives for internationalising Entry modes Types Entry mode choice considerations Dunning’s eclectic paradigm Process of internationalisation: pace and timing