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unit 17, digital marketing assignment 1, task 2 unit 17, M2 for digital marketing

In this presentation, I will be discussing the new product created by Cadbury- Wispa Gold Bites. The objectives of this campaign are to create brand awareness and gain customer retention. The campaign will be able to achieve this through the use of digital marketing strategies such as the use of social media and video marketing. The target market for the product has been easy to establish since we have based this off previous customers who had purchased Cadbury products. Furthermore, I have set ...

this assignment is for digital marketing, unit 17. It covers the campaigns created by Coca-Cola and Always. I have analysed both campaigns to help the reader understand how the brands were able to reach success. This assignment has been graded a distinction.