Morganhalpin

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London South Bank University

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Morganhalpin

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Principles of Marketing

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Lecture Week 1 - Consists of the basic elements when endeavouring into marketing such as: Knowledge, Skills, Consumer Behaviours, Marketing as a Profession, Customer Satisfaction, Marketing Process, and Marketing Management Orientation

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Lecture notes
• 5 pages •
by morganhalpin •
uploaded 2023

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London South Bank University • Business Management With Marketing