Danieladacosta

This assignment will evaluate the consumer decision making process and how it is affected by the different sociological factors, these being social classes/roles, family and reference groups. As well as this, an analysis of the psychological drivers in consumer behaviour will also be provided, with the use of appropriate models to support the argument.

This paper covers the legacy of colonisation of Canada, focusing on how the country changed, regarding religion and spiritualism through Colonisation. References included.

All the information gathered on an introduction to retail marketing. Graphs, mind-maps and images included to help visualise concepts. What marketing is in the retail industry, a short description.