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1.1 Meeting customer needs summary notes
Revision notes providing a summary for Pearson Edexcel A level Business 1.1 Meeting customer needs, covering each section of the specification. Including; 
 
1.1.1 The market - mass markets, niche markets, dynamic markets, how competition affects the market and the difference between risk and uncertainty 
 
1.1.2 Market research - product and market orientation, primary and secondary market research, limitations of market research, use of ICT to support market research, market segmentation 
 
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Revision notes providing a summary for Pearson Edexcel A level Business 1.1 Meeting customer needs, covering each section of the specification. Including; 
 
1.1.1 The market - mass markets, niche markets, dynamic markets, how competition affects the market and the difference between risk and uncertainty 
 
1.1.2 Market research - product and market orientation, primary and secondary market research, limitations of market research, use of ICT to support market research, market segmentation 
 
1....