Media Communications
University of the Arts London (UAL)
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Essay
First-Class Essay: Emma Chamberlain, Authenticity & Self-Presentation | Creator Culture
NewFirst-class university essay critically analysing Emma Chamberlain, creator culture, authenticity and online self-presentation through an audience research lens. 
 
Explores how authenticity is constructed and negotiated across YouTube and Instagram, examining self-branding, platform affordances, community-building and changing creator-audience relationships. 
 
Draws on key audience and media theories including Hall, Goffman, Abidin and Duffy, with extensive academic research and real-world exa...