STRATEGIC ANALYSIS

University of Sunderland (UoS)

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STRATEGIC ANALYSIS
  • Exam (elaborations)

    STRATEGIC ANALYSIS

  • The report explores the management strategies used by Centrica Plc for expanding its operations across the globe. Centrica Plc is the largest supplier of utilities such as gas and electricity in the UK region and operates under various brands such as British Gas, Scottish Gas, Hive, Direct Energy, and Centrica. These brands have been created as part of the decentralisation strategy used by the firm to identify and explore new possibilities and also to ascertain the profitability of each unit. Th...
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