Unit 9 Creative Product Promotion

This is my assignment for Creative Product Promotion, Unit 9 Level 3 BTEC Business. This is the work I did to achieve Pass 1 and 2, Merit 1, and Distinction 1.

This consists of research for two different company’s in different industries and how they use the promotional mix, giving examples for each technique they use as well as how they use it to achieve their purpose, objective and define what corporate image is and to define the importance of having a coordinated promotional mix.

P4 explain the reasons behind the choice of media in a successful promotional campaign D2 evaluate an existing, national marketing campaign.

M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation

P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.

Unit 9 - Creative Product Promotion M3 provide a rationale for a promotional campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

P2 explain the role of promotion within the marketing mix for a selected product/service

P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success