Social media marketing

Cardiff Metropolitan University (CMU)

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Thesis

Social Media Marketing
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245

November 2022

2016/2017

C
Social media marketing activities has become vital for organisations in an online environment. Although the role of social media marketing activities has been examined in an online marketing environment, their existence and significance in predicting customer retention has not been explored. This research examines the impact of social media marketing on customer retention and particularly focuses on the activities UK clothing companies’ uses and their impact on customer retention and consumer ...
josephinelawal
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