Marketing

Canterbury Christ Church University

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Essay

Marketing Report – Innovative Anti-Barking Doghouse
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17

September 2025

2025/2026

A
This is a full marketing report and study guide about an innovative product idea: the Anti-Barking Doghouse. It shows how to build a strategic marketing plan for a new product, including: STP analysis (Segmentation, Targeting, Positioning) Marketing Mix (4Ps) – product, price, place, promotion SWOT analysis and recommendations ~2,000 words, with case study style and Harvard references Designed as a student example, this report is perfect for anyone learning marketing strategy,...
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