Intellectual Property Management (MM382)

University of Reading (UoR)

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Summary of Seminars -  Intellectual Property Management (MM382) -
  • Summary

    Summary of Seminars - Intellectual Property Management (MM382) -

  • This seminar note provides a comprehensive overview of intellectual property (IP), covering patents, copyright, and design rights. Patents grant exclusive rights for novel, non-obvious, and industrially applicable inventions, with strategic uses including blocking competitors, evergreening, and ensuring freedom-to-operate. Copyright protects creative works like literature, music, software, and art, allowing creators to control reproduction, licensing, and revenue extension through adaptations an...
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