marketing management

Alton College Alton (HSDC)

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Marketing Management + MyMarketingLab

Philip Kotler, Kevin Lane Keller

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Summary Marketing Management 17th edition - Kotler Keller / 9780138184889 /

Summary

Summary Marketing Management 17th edition - Kotler Keller / 9780138184889 /
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March 2026

2025/2026
This is the complete book summary of the 17th edition from 2025. The wrong book is linked here on Stuvia as they don't have it lister yet. I've added the test bank with all answers.
Scriptiebibliotheek
£7.47 More Info