University of Wolverhampton • Marketing Management

"Making reference to a recent marketing communications campaign of your choice, apply the above model to your chosen campaign; identifying what you think the message is, how you think the campaign has been encoded and why it has been encoded in that way, and who you think the intended audience of the campaign is. Use marketing communications theories, including but not limited to semiotic theory and persuasion theory, to underpin your arguments." 50% grade achieved.

"You are required to research, outline and produce a proposed communication artefact (a YouTube advert), explain who it is aimed at and how it could affect them, and identify how you would assess the success of the advert." 71% grade achieved.