UNIT 3 P3 Describe how a selected organisation u
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BUSINESS LEVEL 3 UNIT 3 - P1,P2,P3,P4&P5
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Marketing is at the heart of every organisation’s activity. It is also of growing importance in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer, and this unit will introduce learners to the tools and techniques used in the modern marketing industry to achieve business objectives.
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UNIT 3 P3 - Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan
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P3 relates to marketing research, how and why it is conducted by organisations and how it used to understand its customers, competitors and market environment. This research might apply to an overseas market where a UK firm has a limited foothold. Learners could highlight tastes and preferences which may be less than fully understood, as highlighted in the research carried out into European chocolate-eating habits by the Rowntree chocolate company prior to its takeover by the Nestlé Corporation
