UNIT 3 P3 Describe how a selected organisation u

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UNIT 3 P3 - Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan

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UNIT 3 P3 - Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan
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February 2016

2014/2015
P3 relates to marketing research, how and why it is conducted by organisations and how it used to understand its customers, competitors and market environment. This research might apply to an overseas market where a UK firm has a limited foothold. Learners could highlight tastes and preferences which may be less than fully understood, as highlighted in the research carried out into European chocolate-eating habits by the Rowntree chocolate company prior to its takeover by the Nestlé Corporation
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UNIT 3 P3 Describe how a selected organisation u

UNIT 3 P3 - Describe how a selected organisation uses marketing research to contribute to the development of its marketing plan