Unit 12 M1
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Unit 12 Business level 3 P1&P2,P3,P4,P5,P6,M1&M2
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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet.
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Unit 12 M1 & M2 - Analyse the benefits of internet marketing to customers & Analyse the marketing opportunities and challenges faced by a selected bus
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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet marketing for example to advertise last minute promotions. For P3, learners should explain the principal benefits of internet marketing to customers, f...
