logo-home
logo
  2. The University Of Manchester
  3. Business Management
  4. Marketing

Marketing

The University of Manchester (UOM)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

All 11 results

Sort by:

Business to Business Marketing

  • Lecture notes

    Business to Business Marketing

  • Available in bundle
    -
    -
    7
    5
    January 2016
    2015/2016
    Available in bundle
  • This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.
  • BMAN
    £3.49 More Info
Innovation

  • Lecture notes

    Innovation

  • Available in bundle
    -
    -
    3
    6
    January 2016
    2015/2016
    Available in bundle
  • This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.
  • BMAN
    £3.49 More Info
Relationship Marketing

  • Lecture notes

    Relationship Marketing

  • Available in bundle
    -
    -
    -
    7
    January 2016
    2015/2016
    Available in bundle
  • This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc
  • BMAN
    £3.61 More Info
Marketing 2nd Years

  • Package deal

    Marketing 2nd Years

  • -
    -
    3
    6
    January 2016
  • This bundle has lecture notes from Marketing: Topics covered as of now: Marketing Strategy, Services and Place Marketing.
  • BMAN
    £5.99 More Info
Place Marketing

  • Lecture notes

    Place Marketing

  • Available in bundle
    -
    -
    1
    5
    January 2016
    2015/2016
    Available in bundle
  • this document explains how can one brand nations and cities. It covers all the important aspects to be considered before branding them.
  • BMAN
    £3.61 More Info
Services

  • Lecture notes

    Services

  • Available in bundle
    -
    -
    1
    7
    January 2016
    2015/2016
    Available in bundle
  • This document explains what services are. It tells us the vital difference between a product and service. Explains the classifications of Services.
  • BMAN
    £3.61 More Info
Marketing Strategy

  • Lecture notes

    Marketing Strategy

  • Available in bundle
    5.0
    (1)
    5.0
    -
    6
    January 2016
    2015/2016
    Available in bundle
  • This document has summarised the nature of marketing strategy, its implementation and performance measures. It explains the meaning of strategy.
  • BMAN
    £3.61 More Info
Marketing 1st Year

  • Package deal

    Marketing 1st Year

  • -
    -
    3
    3
    December 2015
  • This will answer many MCQ's that will be asked in the exam paper. Covers important theoretical concepts
  • BMAN
    £3.49 More Info
Marketing Segmentation

  • Lecture notes

    Marketing Segmentation

  • Available in bundle
    5.0
    (1)
    5.0
    1
    3
    November 2015
    2014/2015
    Available in bundle
  • Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.
  • BMAN
    £3.99 More Info
Mass Communications and Techniques

  • Lecture notes

    Mass Communications and Techniques

  • Available in bundle
    -
    -
    1
    3
    November 2015
    2014/2015
    Available in bundle
  • This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.
  • BMAN
    £3.99 More Info
Want to regain your expenses?
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching!
Learn more Get started