Marketing

This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.

This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.

This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc

this document explains how can one brand nations and cities. It covers all the important aspects to be considered before branding them.

This document explains what services are. It tells us the vital difference between a product and service. Explains the classifications of Services.

This document has summarised the nature of marketing strategy, its implementation and performance measures. It explains the meaning of strategy.

Describes the different market segments, factors affecting segmentation, marketing strategies and positioning.

This document gives a very good highlight on the different types of promotional tools available for companies. It has special focus on Advertising later in the document. The way to chose the promotional tool is also given.