PEARSON (PEARSON) • Creative product ptomotion
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Modules Creative product ptomotion at PEARSON (PEARSON)
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Latest notes & summaries PEARSON (PEARSON) • Creative product ptomotion
●P5 Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief ACHIEVED DISTINCTION IN THIS MODULE !
●P4 explain the reasons behind the choice of media in a successful promotional campaign.
●P3 explain the role of advertising agencies in the development of a successful promotional Campaign
●P2 explain the role of promotion within the marketing mix for a selected product/service.