Unit 13 Social media and digital marketing

Social media and digital marketing

digital marketing lifecycle stages as poster

In this report, I will be writing about the digital marketing campaign across different social media channels to meet the identified objectives. Then, I will be writing about the appropriate staffing mix, clear objectives and shared targets, core message, unique selling point, company image, social media channels, timescales and review dates, social marketing funnel and social media tools such as social media measurement, social network aggregation and social media mining.

In this report, I am going to talk about the market segmentation, and why do businesses and organisation use the market segmentation in the business. Also, I will be writing about the five types of market segmentation analysis. Lastly, I will be talking about the target audience for digital campaign of College Name)

In this report, I am going to talk about social media channels such as Twitter/X, Facebook, YouTube, and Instagram. I will talk about how social media can be used in a digital marketing campaign and will talk about advantages and disadvantages. Then, I will be choosing the one social media platform for the gateway college and talking about why I chose that one social media platform in detail. Furthermore, I will write about the advantages and disadvantages of using these social media platforms f...

Legal restrictions on the use of social media as a part of digital marketing campaigns, and Ethical and moral issues

primary and secondary data, disadvantages, and advantages for both data

I will be writing about the social media and digital marketing in my report, such as types of social media (publishing, sharing, and networking.) Also, will be writing about the how email is used in digital marketing and what the roles of that and I will be writing about the purpose of the landing page optimisation and will be talking about the banner and pop ups. I will be talking about the SEO (search engine optimisation) and lastly, I will be talking about the channel and how they used it in ...

In this report, I will be writing about the meeting the objectives then I will be giving the rating for each one, 1 is the fully meet, 2 partially met and 3 mean not met the objective fully. Then, I will be writing advantages and disadvantages of the campaign for (College Name). Then, I will be writing about the current procedures and will be giving the recommendation for (College Name).