City University (CITY) • Business studies
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Modules Business studies at City University (CITY)
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Notes about the 'Branding' lecture from the Introduction to Marketing course taught at Cass Business School in 1st year.
LECTURE 1: Introduction to Marketing and Global Marketing LETURE 2: Strategic Market Planning and Market Research LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning LECTURE 4 & 5: Understand Consumers and Business Markets LECTURE 6: Product Management LECTURE 7: Product Management 2: Branding & Packaging
Full notes for BS2216 Financial and Management Accounting 2 Content included: Lecture 1: Accounting for groups of companies Lecture 2: Accounting for Associates, Joint Arrangements and Provisions Lecture 3: Leasing Lecture 4: Taxation and Grants Lecture 5: Operational Control and Variance Analysis Lecture 6: Transfer Pricing Lecture 7: Cost Management and Activity based Costing Lecture 8: Managing suppliers, inventory and quality
