Unit 9 Visitor Attractions

Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expectations

3.0

(1)

2 pages

Written in 2019/2020

Grade C

asmaanwar2002

C1 Strategies for responding to competition • Reliable market research: o understanding visitors and their needs through feedback from appropriate sources, e.g. customer feedback and review sites, commissioned surveys o analysis of visitor types, numbers, seasonality, repeat business. • Planning and marketing: o effective planning of the development of the attraction, including appropriate diversification and marketing strategies o personalised target marketing. • Providing high-qu...

1.0

(1)

1 pages

Written in 2019/2020

Grade C

asmaanwar2002

This is the full document of Travel Tourism BTEC LAA VISITOR ATTRACTIONS this is the resubmitted piece I got a distinction (moderated) I compared chessington world of adventures and the Tower of London.

4.0

(1)

64 pages

Written in 2022/2023

beckybigby

A Investigate the nature, role and appeal of visitor attractions B Examine how visitor attractions meet the diverse expectations of visitors C Explore how visitor attractions respond to competition and measure their success and appeal

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6 items

asmaanwar2002

Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development

1.0

(1)

2 pages

Written in 2019/2020

Grade C

asmaanwar2002

A1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and reputation, repeat business.

4.0

(1)

15 pages

Written in 2019/2020

asmaanwar2002

B4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal interpretation, video screenings, enactment, guidebooks and brochures o free apps for mobile devices o special effects, animation and simulation *The importance of technology for visitor attractions, ...

2.0

(1)

3 pages

Written in 2019/2020

Grade C

asmaanwar2002

Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expectations

5.0

(1)

2 pages

Written in 2019/2020

Grade C

asmaanwar2002

I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.

1.0

(1)

2 pages

Written in 2019/2020

Grade C

asmaanwar2002

Investigate the nature, role and appeal of visitor attractions. Examine how visitor attractions meet the diverse expectations of visitors. Explore how visitor attractions respond to competition and measure their success and appeal.

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3 items

asmaanwar2002

Examine how visitor attractions meet the diverse expectations of visitors. The example I use is the Black country museum. I talk about how they use Accessibility, Cost and convenience, Safety and security, Entertainment and Education/Information for different types of visitors.

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3 pages

Written in 2019/2020

asmaanwar2002

Research task A1 Types of visitor attractions I have researched the different types of attractions for built attractions. Built attractions: theme parks, museums, galleries, heritage sites, national monuments, cultural heritage, arts, sporting venues, visitor centres.

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3 pages

Written in 2019/2020

asmaanwar2002

This document is about visitor attractions. I will explain the nature, role and appeal of visitor attractions The two visitor attractions that I will be writing about are the Black Country Museum and The Lake District National Park. I will explain the appeal of each attraction to visitors, how each attraction is funded and the scale and scope of each attraction, including their contribution to and importance for the local and national economy.

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6 pages

Written in 2019/2020

Grade C

asmaanwar2002