Unit 2.Marketing Campaign (31489H)

PEARSON (PEARSON)

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BTEC Level 3 National Business Student Book 2

Catherine Richards, Rob Dransfield

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BTEC Business. Unit 2, Shine Beauty. Exemplar Response. Distinction*

BTEC Business. Unit 2, Shine Beauty. Exemplar Response. Distinction*
Exam (elaborations) • 11 pages • 2024

An Exempler Response for Unit 2 Marketing Campaign, with the case study Shine Beauty provided by BTEC. This document entails a comprehensive analysis of the marketing strategies employed by the company. The paper begins with a rationale, aims and objectives, target audience, and analysis of the research pack, and competitors, followed by an evaluation using the tools SWOT, PESTLE, and the Product Life Cycle. The second activity covers the extended marketing mix, the marketing message, chosen c...