Unit 19 Pitching a New Business

PEARSON (PEARSON)

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BTEC Business Unit 19 – Pitching a New Business Coursework (Pass)

Essay

BTEC Business Unit 19 – Pitching a New Business Coursework (Pass)
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November 2025

2025/2026

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This coursework is a Pass-level submission for BTEC Business Unit 19, focused on developing and pitching a new business idea. It provides a clear example of how to meet the Pass criteria for this unit and includes all the key components required by the specification. Key features include: Business Concept: A simple, clear explanation of the business idea and its purpose. Market Research: Basic research into the target market, potential customers, and competitors. Marketing Plan: An o...
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Unit 19 Pitching a New Business

PEARSON (PEARSON)

BTEC Business Unit 19 – Pitching a New Business Coursework (Pass)