Unit 28 Branding Assignment 2 (BTEC Business Level 3 Extended Diploma)

Task 1 Independent Research Before writing the report, you will need to carry out research. Using the same large business, look at the branding of two existing contrasting products (goods or services). Focus on one of the brands to carry out a brand audit and come up with some ideas for changes to this brand. The Report You should begin by investigating how branding is used: • Give reasons why the business has a brand strategy • Explain how the branding of two of its contrastin...